The long and short answer is a qualified “yes”. More to the point is that if your business does not use a seo company like SEO Surrey then it will have to use a range of other ways to get itself advertised. There is no real guarantee that seo, more than any other advertising technique is going to really succeed but without any sort of profile it is unlikely that any online business in particular is going to be noticed unless it offers an extremely specific niche in an area which has relatively little competition.
Things have changed dramatically within the last decade or so as far as online business is concerned. Not so long ago simply offering an online service probably guaranteed you a competitive edge. These days the amount of competition in just about every sphere of online business means that marketing is absolutely essential to get a look in and the necessity to market one’s business is ongoing.
The way that search engine optimisation works is by attempting to optimise or increase the rank of the business’s website with the major search engines as it is the rank of the website that will determine the volume of traffic that is directed towards it. Without the traffic, the website will have no real value. Of course seo is not the only method of promoting the website as adverts can be placed online, or using flyers, newspapers and so on. But to get your website at the top of the rank or near enough to the top is worth paying for if it is achievable.
While hoping for the best returns from a seo strategy it might pay to have a plan B or at least have a multifaceted marketing strategy. You are probably going to have to fork out money for seo, so there is nothing wrong in allocating some of your marketing budget for advertising through the mainstream media or posters and flyers. There are also many ways in which you can pay for advertising through the internet like GoogleAds. If you are just starting out and are not sure what is going to get you those valued customers a multi-pronged approach is probably the best way to go and you will soon see which method is bringing in the best return for your marketing penny.
When it comes to search engine optimising there is quite a lot of optimising that you can do by yourself if you have the time and patience to learn some of the techniques. Not all of seo is easy, however, and quite a lot of the optimisation techniques are quite technical and better left to a professional. It is more cost and time effective for you to concentrate on making sure your website itself is actually worth optimising as any amount of money spent on a worthless website is money thrown down the drain. As mentioned in the first paragraph above, the ultimate answer to the title question depends very much on the nature of your business and the degree of competition and the amount of capital your competitors can afford to out market you, whether seo will actually get your website up at the top of the rankings, which it is all about.