Search Engine Optimization or SEO, is the process of optimizing one’s website for the purpose of ranking higher in the search engine results for the targeted keywords. Basically, SEO helps increase your website’s relevance to those keywords, as well as, it’s “trustworthiness” with the search engines. Logically, the better search rankings will result in higher click-throughs, and hence, more sales leads. And since SEO is keyword-targeted, you can be assured that the user already has an interest in your products and services, and which is why SEO has the highest conversion rate among all online marketing methods.
The first step in any SEO campaign is always Keyword Analysis. The idea is to shortlist keywords that are not only relevant to your business, but has sufficient monthly search volume. This is then cross-checked with the competition in the search results to gauge how easy or difficult it would be to rank for those keywords. Sometimes, it is not wise to target the most popular keywords if all your competitors are also going after those same keywords. In fact, Chris Anderson’s long tail theory is sometimes applied in SEO, i.E. To go after the less popular 20% keywords but which are also far less competitive.